Tag Heuer - VR 360° 3D Experience

We helped 909c to create an immersive Virtual Reality experience for their client Tag Heuer. 
The result is a 360° animation through the Carrera story, in 3D inside a VR headset

Credits

Agency / Production

Studio / Post-Production

Client : Tag Heuer

Sound Design : Mooders
Makers : Les Ateliers Seewhy
Mobile app : DV Mobile

Agency : 909c
Production : Xavier BK
Concept : Baptiste Essig, Christophe Decouland
Project Management : Romain Pomel
Creative Direction : Christophe Decouland

Studio : Mattrunks
Direction & Art Direction : Mattias Peresini
Storyboarding : Thomas Charier, Mattias Peresini
3D Animations : Mattias Peresini, Donald Simonet
3D Modeling : Donald Simonet, Thomas Charier
Shading : Mattias Peresini, Thomas Charier
Lighting, Compositing : Mattias Peresini
Scripts & Plugins development : Donald Simonet


Making of

Here's a little behind the scene, showcasing the various stages of the project, from the initial conception at the 909c agency to the production at Mattrunks Studio. 

The  360° video will be released on various platforms (Oculus store, Youtube, Facebook, etc..). 
You can experience it right now in some Tag Heuer retail store (like the Opera store in Paris.) or on Tag Heuer events.

 


Samples from the VR experience


360° Renders

The challenge of 360° animations is that the viewer can watch in any direction at any time. 

3D watches

We had to recreate in 3D from photographic references the vintage Carrera watches. 


Storyboard


In Situation

The Carrera experience was presented at the Geneva Motor Show and Baselworld 2016. You'll soon be able to experience it in Tag Heuer store all around the world.


Stereoscopic 3D images

If you have a VR Headset (Samsung Gear VR, Oculus Rift, etc..), you can download and experience these images in 3D inside your VR image player. 
You can also download the stereoscopic version of the animation in the Oculus Store.